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The person or people behind your products. That in your subject line is a great way to convince them to open the email andĪnd scarcity tell readers they must act now.īut too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability. Selling something your subscribers would be interested in, directly stating Without giving away too much information, leading to higher opens.Ĭuriosity-based subject lines can get old fast and are the most likely to miss Curiosityīecause they communicate a direct benefit, curiosity-based ones succeed for the Pre-qualify openers by giving them a clue about your email’s body content. Specific benefit your audience will gain by opening the email. Lines-you should be using them most frequently. If you’re new to the post (or email marketing in general), take a minute to familiarize yourself with the fundamentals of email subject lines.Īre 8 different components I found again and again in our top-performing
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( NOTE: Looking for the subject lines from previous years? We’ve collected all 700+ top-performing email subject lines since 2013-and all the amazing analysis that comes with them-into The Ultimate Email Subject Line Swipe File! Create your FREE DM Insider account here to get instant access!) Completely steal ours, if you haven’t already. Start deconstructing and reproducing the elements of YOUR That way, when you’re finished with this post, you can:ġ. I’m going to break down the 8 components of every good subject line AND you’ll get an analysis of our top 10 performing subject lines of 2020. Though you’re currently reading one of the most aptly titled blog posts of all time, you’ll find more here than just subject lines. If that applies to you, please prepare for a little déjà vu.
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Least a 20% chance that you played a role in determining what made the Swipeable email subject lines that are yours for the taking. Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines!